How Apple, Inc. is the Master of Advertising
Apple Computer, Inc. was launched January 3, 1977[1]. Thirty years later, the company name was changed to Apple, Inc. because they are now much more than just a computer company. Since its creation thirty-one years ago, Apple has been on the cutting edge of the technological frontier. Starting only with computers and programs, they company has grown to encompass a myriad of products, including digital music players and cellular phones. Apple is one of the richest technology companies in the world, and they are able to sell so many products because of their amazing advertising.
Apple, Inc. does more than market their products, they market a lifestyle. Apple products are growing in popularity because they are so trendy and unique. Apple, Inc.’s major advertising campaigns, 1984, Think Different, Switch, and Get a Mac, do not feature any computers, which is an interesting choice when you consider they are advertising a product. The reason Apple did not feature any of their products in any of these ads is because they are selling an idea and a lifestyle rather than a specific product. Apple knows if they can build a brand loyalty people will continue to purchase their products, even if they do not show the products in their ads.